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UniversityofColorado
Customer Knowledge Management D-79111 Freiburg ist der Wert als VergleichsmaßstabManaging and transferring knowledge at the right time, in the right place and with the right quality for customers enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM
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